Hybrid Meeting Floor
Transforming a traditional office floor into a temporary “space-lab experience”
How can we seamlessly adopt a hybrid working model and find effective ways to facilitate employees to work both from home and at the office?
COVID-19 forced companies to re-think the role of office work in the post-pandemic reality. At a time when Deloitte was welcoming its employees back at their offices, the Dutch branch of the multinational consultancy firm was adopting a hybrid working model and sought to provide a seamless work experience for employees, regardless of where they were located.
As part of this development, Deloitte’s Innovation department wanted to explore how to leverage emerging technologies to connect remote workers to the office and vice versa, in an equal, healthy, and positive way.
Before investing in any new real estate or technology solutions, Deloitte’s Innovation Department created a Hybrid Meeting Floor, a space dedicated to showcasing and user-testing new ways of working and connecting. The initiative was aimed at collecting learnings and reactions from employees.
Factorr was asked to temporarily transform the physical meeting environment of Deloitte’s Amsterdam office according to four main requirements. First, the location had to be turned into an inspirational space drawing a picture of what hybrid working systems would look like in practice. Second, the Hybrid Meeting Floor had to feel like a laboratory, inviting employees to experiment and test emerging technologies and solutions. Third, the new space had to prove how Deloitte manages to adopt to the ongoing changes in the world. Lastly, the environment had to be memorable and create a buzz among Deloitte employees, becoming the talk of the (virtual) town. The whole transformation had to be built and broken down without damaging the permanent building structure.
The Hybrid Meeting Floor consisted of a 1,000 m2 test-zone with 10 high-tech experiments such as remote controller robots, VR, and green screen rooms. As part of our concept, we designed and created several (digital) communication materials, a campaign website, a dashboard, a key visual image, as well as illustrations for technical manuals.
Drawing on Factorr’s expertise in change management (technology adoption), exhibition design and event production, we developed a creative concept that combined a futuristic Lab-setting with playful and fun elements. Based on this creative concept, we designed and built a digital and innovative playground that enticed employees to adopt an “experimental mindset”.
The futuristic environment that Factorr designed for this internal communications campaign created enormous buzz both among employees and externally. The campaign has been covered by the main Dutch national media outlets, including newspapers, radio, and TV, with an outreach of 9.99 million potential recipients.
Cover page of the Financieele Dagblad (Dutch Financial Times, subscription needed)
7 min item on Nieuwsuur (Dutch National TV show)
Article in Volkskrant Magazine (Dutch news magazine, subscription needed)
Within an ambitious timeframe, Factorr transformed our meeting floor into a memorable, immersive, and experiential environment. Factorr has helped us get our employees really enthusiastic about what the future will bring.