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Secure your spot in the world-class exhibition

Dutch Masters is a world-class touring exhibition about 17th century Dutch art that is highly experiential, interactive and fueled by technology.
The uniqueness of the exhibition stems from combining authentic works of art with digital media and themed set work, creating an experience that presents a classical art theme in a modern, immersive way.

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“The new generation doesn’t just get technology,

it also expects it”

Exhibition highlights

  • A hybrid exhibition that combines authentic art with immersive environments

  • Based on the world-renowned, 17th century, Kremer Collection. With masterpieces by Rembrandt, amongst others.

  • This instagrammable and interactive exhibition is centered around families, schools and youngsters (Millennials, Gen Z).

  • A great way to create additional footfall, commercial success and to become more inclusive by attracting new target audiences.

  • The scientifically based storyline provides an educational and theatrical journey giving a betterunderstanding of the 17thcentury context, its art and innovations, leading toamoredetailed understanding of several masterpieces.

About The Kremer Collection

  • Founded in 1994 by George and Ilone Kremer, the Kremer Collection is a privately owned group of around 80 works of 17th century Dutch and Flemish old masters. The Collection contains masterpieces by, amongst others, Rembrandt, Gerrit Dou, Frans Hals, Meindert Hobbema, Jan Lievens, Paulus Moreelse, Michael Sweerts and Emanuel de Witte.

  • Over the past 20 years, many of the works from the Collection have been on display in a variety of exhibitions and on long-term loans with international museums, including: The Mauritshuis, The Hague; the National Gallery, London; the National Gallery of Art, Washington, D.C.; and the Rijksmuseum, Amsterdam. What makes the collection in part so special, is a large number of images with an intriguing story behind them.

  • The Kremer Family has a proven track record in combining art with technology by creating the world’s first VR museum back in 2017. This virtual museum was awarded with the digital Innovation in Art Award.  Read more

Rental Details

Minimum required:

  • Area: 500 m2 (23,5m x 23,5m) | 5,382 sq. ft. (77ft x77ft)

  • Ceiling: 4,5m, 15 ft


Installation and logistics

  • Containers: 2 x 40ft (excl. original art transport)

  • Loadin: 1 week, Loud out: 4 days


Minimum rental period:

  • 3 to 5 months


Rental is including:

  • Turnkey exhibition

  • Hardware, interactives

  • All interpretation materials

  • Retail program

  • Marketing toolkit

  • Education toolkit

  • Audio guide

  • Masterpiece (original/certified replica) 

Information audio guide:


  • Complementary two audio guides (adult and children's version)

  • Multi-lingual (Comes in English, German, French, Italian, Spanish), more languages on request.

  • Automatically triggered based on location

  • COVID-Proof


Structural options

The exhibition has its own walling structure that can be placed in a wide variety of venue types, like museums, heritage sites, malls. Sometimes as a free-standing structure within a larger space, (partly) incorporated in an existing space or in a temporary structure. 


Part of an existing space (indoor, e.g. museum)


Free standing structure (indoor, e.g. church)


Temporary structure

(outdoor, e.g. marquee)

Download the Dutch Masters Brochure

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Factorr produces, designs, and distributes Dutch Masters*


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