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Julieta Matos Castaño

Scientific Advisor


Helping organizations  and people shape their futures in a creative, collaborative way

Through my work, I support organizations (and people!) to explore, envision, and shape futures. To best help organizations in their transformational endeavors, I strongly believe in the power of bringing together academic insights, change management practices, and creativity. In this process, I really enjoy developing spatial or visual methods and approaches to stimulate collaboration in complex multi-stakeholder contexts.

From an early age, I have had many interests: from becoming a painter and writer to understanding the nuts and bolts of complex processes. I have kept this curiosity, which has made me a versatile professional. At Factorr, I act as a scientific advisor, helping to develop and curate scientific programs with societal impact in placemaking projects.



Born in Madrid, Spain (Spanish mother tongue, English fluent, and Dutch and French good)


Graduated in Technical Aeronautical Engineering (Airport Planning), Technical

University of Madrid

Master’s degree in Construction Management and Engineering, University of Twente


Finished my PhD on "Dilemmas in Multi-Stakeholder Projects" at the University of Twente where I developed a tool to make dilemmas explicit (the Dilemma Cube)


Started working as a change management consultant at Deloitte Netherlands


Postdoctoral researcher in the field of smart cities and futures consultant 

Started working for Factorr as a senior creative consultant


Researcher at DesignLab working on futures design 

Became scientific advisor for Factorr

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