Julieta Matos Castaño

Senior Creative Consultant


Helping organizations shape their future in a creative, collaborative way

I support organizations to explore, envision, and shape futures. To support organizations in their transformational endeavors, I strongly believe in the power of bringing together academic insights, change management practices, and creativity. In this process I really enjoy developing spatial or visual methods and approaches to stimulate collaboration in complex multi-stakeholder contexts.

From an early age, I have had many interests: from becoming a painter and writer, to understanding the nuts and bolts of complex processes. I have kept this curiosity, which has made me a versatile professional. At Factorr, I can combine my creativity and versatile background in challenging projects.



Born in Madrid, Spain (Spanish mother tongue, English fluent, and Dutch and French good)


Graduated in Technical Aeronautical Engineering (Airport Planning), Technical

University of Madrid

Master’s degree in Construction Management and Engineering, University of Twente


Finished my PhD on "Dilemmas in Multi-Stakeholder Projects" at the University of Twente where I developed a tool to make dilemmas explicit (the Dilemma Cube)


Started working as a change management consultant at Deloitte Netherlands


Postdoctoral researcher in the field of smart cities and futures consultant

Started working for Factorr