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Masters of Digitalism
Hybrid Meeting Floor
Marketing events Intern
Placemaking the mall: an interview with Francesco Pupillo, Mapic.
We asked Francesco Pupillo about his perspective on the role that arts, culture, and science can play in retail destinations, and his vision for the future of retail.
Factorr has been shortlisted by the European Excellence Awards
Factorr’s Hybrid Meeting Floor project for Deloitte Netherlands is shortlisted by the European Excellence Awards 2021! Out of 800 applicants, we made it to the top 5 in the category “Internal Communications (Covid-19)”. Learn more
Call for light, art & new media installations, and artists. Join our network!
At Factorr, we are building our portfolio of suppliers for light, art, and new media installations. We are looking for engaging, unique and original technologists and artists that can deliver existing or commissioned installations (turnkey or adjustable) for our exhibitions. In particular:
What makes a successful touring exhibition?
Arnold van de Water, partner at Factorr, offers insight into the opportunities for – and threats facing – the touring exhibitions sector. These past few years, the family entertainment industry has seen a significant rise in the popularity of touring exhibitions. These travelling edutainment concepts are far removed from traditional museum exhibitions where visitors merely observe original artworks and read the accompanying information.
Factorr launches a new brand identity, reflecting our new strategy
The story behind our name, our updated visual identity, and the hidden message in our logo... Time for change
When Factorr was founded in 2005, we initially focused on producing large scale festivals and events (concerts and Electronic Dance Music ‘EDM’). Eight years ago, we dived right into the wonderful world of global, touring exhibitions, receiving 1.8 million visitors between 2011 and 2020 (and counting). In 2014, we also started building visitor attractions. Now, 15 years since our start, we’re going to expand our services again, this time with organizational transformations. Why? Because we believe that true magic starts with cross-overs between the corporate world and the arts & culture and entertainment industry! With our services evolving, it was time for a new brand identity.
Retailtainment, museum pop-ups & more: LBE evolves
Location-based entertainment must move with the times and break down interdisciplinary barriers, says a leading industry expert Arnold van de Water.
Co-creating the Future: Guest as Collaborator
Arnold van de Water will speak at the International Association of Amusement Parks and Attractions (IAAPA) Expo Europe, Barcelona. September 29, 2021, 11am.
The future of retail: How cultural and educational attractions can create the “place to be”
The future of retail depends on the ability of place owners to offer bold concepts that make retail environments “the place to be”. The rise of e-commerce, the online fatigue caused by the pandemic, and changes in demographics offer retail environments the opportunities to deliver innovative cultural and educational attractions that satisfy people’s demand for memorable, real-life experiences
Museums in 2020 - Barco panel discussion with industry experts
Barco sits down with four experts in the museum and themed venues industry to talk about their experiences during the global lockdown, how they see the future and what role museum technology will play in the next years.
Five must-see sessions at Blooloop’s v-expo
Next week, (13-15th October) Blooloop’s v-expo takes place. V-expo is the world’s first online conference and exhibition for the global visitor attractions industry. With over 60 sessions in three days it might be hard to choose. We’ve asked Arnold van de Water, Partner at Factorr who is also one of the speakers at the conference, what he believes are must-see sessions. He gave us his top 5. Don’t want to miss a session? This online conference is FREE TO ATTEND so register today.
Factorr welcomes Marjolein Vlaming as partner
We are pleased to announce that Marjolein Vlaming has joined Factorr as partner. Until recently, Marjolein was Senior Manager at Deloitte, where she worked in the field of change management and innovation and managed digital transformations. Factorr’s founder and partner, Arnold van de Water, states: “Marjolein’s background in psychology, design and IT, together with her international experience, make her the right partner to drive Factorr’s strategy. I strongly believe that the arts, culture and entertainment industry can learn from the corporate world and vice versa. We’re excited to bring both worlds closer together”.
Meet Vincent van Gogh Experience highlighted at MAPIC
Meet Vincent van Gogh, the award-winning touring Van Gogh Museum experience, has been the topic of a presentation at MAPIC 2019 in Cannes, France. At the MAPIC 2019 Asia Forum, Arnold van de Water, General Manager of the Van Gogh Museum’s award-winning Meet Vincent van Gogh Experience, presented a session on experiential content and the importance of harnessing authentic cultural brands.
MAPIC is the leading international retail property event for key property players and cities. During 3 days, 8,500 retailers, brands, e-tailers, shopping destinations, cities, urban planners, leisure operators, people services providers and hotels come together to explore the best in lifestyle and shopping destinations.
Ten lessons from Deloitte for successfully embracing artificial intelligence
Despite its early forms proving increasingly popular among businesses looking to digitise their operations and cut costs, Artificial Intelligence is still in its infancy, and while the majority of organisations are exploring the benefits of the technology, those that are actually implementing it commonly struggle with its successful execution. Building on the firm’s front running position in the global AI market, Deloitte’s Artificial Intelligence Center of Expertise (AICE) has crafted the top ten lessons for successfully embracing AI within a company.
Meet Vincent van Gogh Experience Receives Prestigious Thea Award for ‘Immersive Touring Museum Exhibit’
Meet Vincent van Gogh, the touring experience created by the Van Gogh Museum, is awarded with the Thea Award for Outstanding Achievement –Immersive Touring Museum Exhibit. This was recently announced by the Themed Entertainment Association (TEA).
The prestigious TEA Thea Award is considered one of the industry's greatest honours and is internationally recognized as the Academy Award of the themed entertainment industry.
Factorr presented at Blooloop attractionsTECH 2020 where attendees heard from industry experts about the latest trends in technology in visitor attractions at ISE in Amsterdam
General Manager of the Meet Vincent van Gogh Experience for the Van Gogh Museum, Arnold van de Water, spoke about using technology from theme parks in the art world. The Van Gogh Museum has many challenges. When it was first designed, the van Gogh family envisioned 300,000 visitors a year – now over 2.3 million people visit annually. So how can the museum reach a wider audience and inspire them?
Hoe start ik vandaag nog met Artificial Intelligence in mijn organisatie?
Iedereen heeft er tegenwoordig een mening over, maar niet veel organisaties zijn er al echt mee bezig. AI levert dan ook nog een hoop vragen op. Hoe zorg je ervoor dat jouw organisatie de kansen van AI benut? Hoe wordt AI omarmd door de medewerkers en écht ingebed in jouw organisatie? En waar begin je?
Deloitte Nederland heeft zijn AI-organisatie recent vormgegeven in het Artificial Intelligence Center of Expertise (AICE). De 11 belangrijkste lessen die we daarbij opdeden delen we graag.
Arnold van de Water: ‘Entertainment in retail vergt zendingswerk’
Retailvastgoed moet het van belevenissen gaan hebben, maar er is nog een lange weg te gaan voordat de sector begrijpt wat belevenis eigenlijk is – door Gabrielle Klaver, gepubliceerd in PropertyNL Magazine.
Factorr launches MuseumON: an immersive cultural experience
Dutch experience consultancy Factorr has launched MuseumON, an international platform that makes art, culture, and science accessible to a wider audience.
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