Designing and producing an interactive corporate exhibition

"The VisualizeD exhibition allowed 1300 employees to experience the power of visual trends like Computer Vision, Data Visualization, Virtual / Augmented Reality, and other inspiring visual trends."

We helped Deloitte Innovation develop and produce an interactive exhibition called “VisualizeD” aimed at displaying the work and findings of Deloitte’s Visual Center of Expertise for visual innovation to an audience of Deloitte employees at the yearly corporate event of Deloitte Netherlands.

Deloitte’s Visual CoE is a team of experts specialising in the application of the latest design and technology to ensure effective and impactful communication. The main goal of the VisualizeD exhibition was to raise awareness within Deloitte about the work of the Center of Expertise, while inspiring employees to adopt an innovative approach to their own use of innovative visual communication techniques in creating presentations, pitches, and client assignments.

Deloitte Innovation reached out to Factorr with the question: how do we create an installation to educate employees about the activity of the VisualizeD team and display the opportunities offered by visual trends like Computer Vision, Data Visualization and Virtual / Augmented Reality, and more?

The challenge was to create a space where the potential of effective and visually appealing communication could be demonstrated and experienced in the most impactful, engaging, and fun way.


Factorr developed an immersive space where visitors could actively explore and test different examples of visual techniques in a self-guided tour. The exhibition was designed as a visual playground in a spacious self-standing pavilion within in the festival area of Thuishaven in Amsterdam. The shell of the pavilion was a black inflatable tent, which provided a sheltered environment within grounds of the Deloitte’s festival, and the ideal background to make exhibits stand out.

Factorr’s goal was to ensure VisualizeD would be experienced as an event within the event. Inside, highly stimulating installations and eyecatchers, interactive games, VR, light installations, and bright-coloured patterns made the exhibition space vibrant, engaging, and fun.

Factorr supported Deloitte in creating an environment where hologram technology, VR, AR, and computer vision helped visitors envision relevant applications, with the use of real-life cases articulated in 4 themes (Computer Vision, Data visualization, AR, and VR). The interactive installations included a self-driving car, a hologram with data visualization, a Mario Kart home circuit, and more.


VisualizeD saw over 1300 employees in just two days, collecting enthusiastic feedback and interest in the work of the Visual Center of Expertise, with 232 employees voluntarily joining it during the event.



  • Client: Deloitte Innovation

  • Creative concept: Factorr 

  • Exhibition design & build: Factorr

  • High-Tech experiences and content: Deloitte Netherlands

  • Location: Thuishaven Amsterdam

  • Surface: 200 sqm  

  • Photos: Voorbeeld fotografie

  • Video: Tonda