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About

What we do

Our creative consultancy has been a success factor for a broad array of brands and organizations.
Factorr is the ideal creative partner for two main needs:

Activations

We create engaging communication campaigns, installations, and immersive experiences that enhance brands, concepts, and messages.

Placemaking

We leverage arts, culture, and entertainment to co-create meaning around spaces, together with their user communities.

We love to partner with like-minded brands and organizations who share our core values:

Crossovers. Our multidisciplinary approach to creativity is rooted in the belief that teams combining different backgrounds, perspectives, and sets of knowledge generate ideas and solutions that are more relevant, effective, and inspiring.

Arts and culture as factors of positive change. We believe in the role of arts, culture, and quality entertainment in the growth of communities and society at large.

Science, technology, and innovation. We strive to leverage the best of science, technology, and innovation to engage audiences and make complex topics more accessible and relatable.

Sustainability. We care about the future and stay mindful of the impact of our choices on different dimensions of sustainability: human, social, economic, and environmental.

We are a creative agency using physical space as a medium for engaging multisensory storytelling that brings brands, concepts, and places to life.

We are a diverse team of creatives leveraging a broad set of disciplines, backgrounds, and skills to inspire, activate, and make changes in people’s hearts and minds through direct experience. Factorr is a catalyst, a maker, and a doer.

Factorr is creative by definition. Like our approach to work, our name is multifaceted and well-grounded. It comes from the Latin word factor, meaning: maker, doer, cause, creator. The second ‘R’ has multiple meanings too. It stands for (and sounds like) Rotterdam, as a reminder of our origins. It also reminds us of our orientation to deliver concrete R-esults.

Work

What we've worked on

Masters of Digitalism

MainSquare launch campaign

VisualizeD

Selected Clients

With their creative ideas, high standards and storytelling skills, Factorr turned our events into innovative and memorable experiences for our network. Arnold and Marjolein are an absolute pleasure to work with and are first class visionaries and creators.

- Annet Monster, Communication Officer at the Embassy of the Kingdom of the Netherlands, Washington DC.

Selected Clients

People

Who we are

Arnold van de Water

General Director

Marjolein Vlaming

Managing Director

Ellie Middleton

Creative Consultant

Will you join us?

Katažyna Jankovska

Junior Producer | Copywriter

Anastasia Kozlova

Visual Designer | Researcher

Junior Creative Consultant

Angelica Vigilante

Senior Creative Consultant

Media

What's going on

Placemaking the mall: an interview with Francesco Pupillo, Mapic.

We asked Francesco Pupillo about his perspective on the role that arts, culture, and science can play in retail destinations, and his vision for the future of retail.

Factorr has been shortlisted by the European Excellence Awards

Factorr’s Hybrid Meeting Floor project for Deloitte Netherlands is shortlisted by the European Excellence Awards 2021! Out of 800 applicants, we made it to the top 5 in the category “Internal Communications (Covid-19)”. Learn more!

Call for light, art & new media installations, and artists. Join our network!

At Factorr, we are building our portfolio of suppliers for light, art, and new media installations. We are looking for engaging, unique and original technologists and artists that can deliver existing or commissioned installations (turnkey or adjustable) for our exhibitions. In particular:

What makes a successful touring exhibition?

Arnold van de Water, partner at Factorr, offers insight into the opportunities for – and threats facing – the touring exhibitions sector. These past few years, the family entertainment industry has seen a significant rise in the popularity of touring exhibitions. These travelling edutainment concepts are far removed from traditional museum exhibitions where visitors merely observe original artworks and read the accompanying information.

Factorr launches a new brand identity, reflecting our new strategy

The story behind our name, our updated visual identity, and the hidden message in our logo... Time for change
When Factorr was founded in 2005, we initially focused on producing large scale festivals and events (concerts and Electronic Dance Music ‘EDM’). Eight years ago, we dived right into the wonderful world of global, touring exhibitions, receiving 1.8 million visitors between 2011 and 2020 (and counting). In 2014, we also started building visitor attractions. Now, 15 years since our start, we’re going to expand our services again, this time with organizational transformations. Why? Because we believe that true magic starts with cross-overs between the corporate world and the arts & culture and entertainment industry! With our services evolving, it was time for a new brand identity.

Meet Vincent Experience Receives Prestigious Thea Award for ‘Immersive Touring Museum Exhibit’

Meet Vincent van Gogh, the touring experience created by the Van Gogh Museum, is awarded with the Thea Award for Outstanding Achievement –Immersive Touring Museum Exhibit. This was recently announced by the Themed Entertainment Association (TEA).
The prestigious TEA Thea Award is considered one of the industry's greatest honours and is internationally recognized as the Academy Award of the themed entertainment industry.

Retailtainment, museum pop-ups & more: LBE evolves

Location-based entertainment must move with the times and break down interdisciplinary barriers, says a leading industry expert Arnold van de Water.

The future of retail: How cultural and educational attractions can create the “place to be”

The future of retail depends on the ability of place owners to offer bold concepts that make retail environments “the place to be”. The rise of e-commerce, the online fatigue caused by the pandemic, and changes in demographics offer retail environments the opportunities to deliver innovative cultural and educational attractions that satisfy people’s demand for memorable, real-life experiences

Arnold van de Water: ‘Entertainment in retail vergt zendingswerk’

Retailvastgoed moet het van belevenissen gaan hebben, maar er is nog een lange weg te gaan voordat de sector begrijpt wat belevenis eigenlijk is – door Gabrielle Klaver, gepubliceerd in PropertyNL Magazine.

Co-creating the Future: Guest as Collaborator

Arnold van de Water will speak at the International Association of Amusement Parks and Attractions (IAAPA) Expo Europe, Barcelona. September 29, 2021, 11am.

Meet Vincent van Gogh Experience highlighted at MAPIC

Meet Vincent van Gogh, the award-winning touring Van Gogh Museum experience, has been the topic of a presentation at MAPIC 2019 in Cannes, France. At the MAPIC 2019 Asia Forum, Arnold van de Water, General Manager of the Van Gogh Museum’s award-winning Meet Vincent van Gogh Experience, presented a session on experiential content and the importance of harnessing authentic cultural brands.
MAPIC is the leading international retail property event for key property players and cities. During 3 days, 8,500 retailers, brands, e-tailers, shopping destinations, cities, urban planners, leisure operators, people services providers and hotels come together to explore the best in lifestyle and shopping destinations.

Factorr presented at Blooloop attractionsTECH 2020

General Manager of the Meet Vincent van Gogh Experience for the Van Gogh Museum, Arnold van de Water, spoke about using technology from theme parks in the art world. The Van Gogh Museum has many challenges. When it was first designed, the van Gogh family envisioned 300,000 visitors a year – now over 2.3 million people visit annually. So how can the museum reach a wider audience and inspire them?

Five must-see sessions at Blooloop’s v-expo

Next week, (13-15th October) Blooloop’s v-expo takes place. V-expo is the world’s first online conference and exhibition for the global visitor attractions industry. With over 60 sessions in three days it might be hard to choose. We’ve asked Arnold van de Water, Partner at Factorr who is also one of the speakers at the conference, what he believes are must-see sessions. He gave us his top 5. Don’t want to miss a session? This online conference is FREE TO ATTEND so register today.

Museums in 2020 - Barco panel discussion with industry experts

Barco sits down with four experts in the museum and themed venues industry to talk about their experiences during the global lockdown, how they see the future and what role museum technology will play in the next years.

Factorr welcomes Marjolein Vlaming as partner

We are pleased to announce that Marjolein Vlaming has joined Factorr as partner. Until recently, Marjolein was Senior Manager at Deloitte, where she worked in the field of change management and innovation and managed digital transformations. Factorr’s founder and partner, Arnold van de Water, states: “Marjolein’s background in psychology, design and IT, together with her international experience, make her the right partner to drive Factorr’s strategy. I strongly believe that the arts, culture and entertainment industry can learn from the corporate world and vice versa. We’re excited to bring both worlds closer together”.

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Contact

Where we are

Factorr B.V.

Tuinlaan 90

3111 AW Schiedam

The Netherlands

+31 (0)10 26 100 16

info@factorr.nl

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