As a child, I found myself constantly immersed in the outdoors, exploring, building, and experimenting. It was during these moments of play and discovery that my passion for creativity and innovation paved the way for future endeavors.

This led me to pursue studies in advertising at the Willem de Kooning Academy, where I delved into the intricacies of storytelling and sharpened my skills in research and communication. I graduated with a project exploring the dynamics of inclusion and exclusion within the museum context, looking into how different demographic groups perceive and interact with these cultural institutions.

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Driven by curiosity and affinity for the unconventional, I enjoy gathering diverse perspectives and translating them into tangible experiences and creations. I find myself often drawn to subjects that challenge conventional norms, crafting projects that not only captivate and engage but also stimulate meaningful dialogue and foster a deeper understanding of the world.