• Marjolein Vlaming

Five must-see sessions at Blooloop’s v-expo

Updated: Apr 6

Next week, (13-15th October) Blooloop’s v-expo takes place. V-expo is the world’s first online conference and exhibition for the global visitor attractions industry. With over 60 sessions in three days it might be hard to choose. We’ve asked Arnold van de Water, Partner at Factorr who is also one of the speakers at the conference, what he believes are must-see sessions. He gave us his top 5. Don’t want to miss a session? This online conference is FREE TO ATTEND so register today.

#1. HOW CAN THE EXPERIENCE ECONOMY RESPOND TO THE CORONACRISIS? LIVE Q&A | Tuesday 13, 3:45 PM BST | Keynote Auditorium

  • With Joe Pine - Co-Author of The Experience Economy in conversation with Eddie Kemsley, CEO, Dreamland

#2. RETAILTAINMENT TRENDS LIVE Q&A | Tuesday 13, 5:00 PM BST | Networking Lounge

  • With Nicole Srock. Stanley - CEO/Founder, dan pearlman Group, Howard Samuels - President, Samuels & Co, ClaudeCoudry - President, Oasis Surf, in conversation with Eddie Kemsley - CEO, Dreamland

#3. SPELLBINDING SUCCESS: THE MAGIC FORMULA FOR A GLOBAL IP | Wednesday 14, 11:00 AM BST | Keynote Auditorium

  • With Sarah Roots - EVP, Warner Bros. Studio Tours & Retail

 #4. A CHALLENGING FIRST YEAR AT THE ROYAL ACADEMY | Thursday 15, 10:00 AM | Keynote Auditorium

  • With Axel Rüger - Secretary and Chief Executive, Royal Academy

#5. THE ACCELERATED EVOLUTION OF TRAVELLING EXHIBITIONS | Thursday 15, 11:00 AM BST | Innovation Auditorium

  • Lastly, Arnold is looking forward to the panel discussion he will be having with Nathanja van Dijk (Director Kunsthal) and Amanda Mayne (Head of International Touring Exhibitions of the British Museum). This discussion will be followed up with a live Q&A session with Arnold at the Factorr Booth from 12:00-1:00 PM BST. 

Learn more about v-expo and register here today!


Arnold van de Water is partner at Factorr, a creative consultancy. In addition, Arnold is acting as general manager of the Meet Vincent van Gogh Experience for the Van Gogh Museum. With over 15 years of experience in the arts and culture and touring exhibitions sectors, he believes in using technology to create more personalized experiences and immersive storytelling.